External Factors Affecting a Business Essay -- GCSE Business Marketing

External Factors Affecting a Business INTRODUCTION EXTERNAL FACTORS AFFECTING THE COMPANY'S BUSINESS AND PROSPECTS There are many factors that affect the Company's business and the results of its operations, some of which are beyond the control of the Company. The following is a description of some of the important factors that may cause the actual results of the Company's operations in future periods to differ materially from those currently expected or desired. OBJECTIVE The objective of this paper is to introduce the external factors affecting the jeans industry from a business view. 1. GENERAL ECONOMIC AND INDUSTRY CONDITIONS Any general economic, business or industry conditions that cause customers or potential customers to reduce or delay their investments in the jeans industry could have a negative effect on the Company's strength and profitability. For example, a softening of demand for jeans ware may result in decreased revenues (or at least declining revenue growth rates) for jeans manufacturers in general and the Company in particular and may result in pricing pressures for products that the Company sells. 2. COMPETITION The jeans industry is highly competitive. The intense competition inherent in the industry could result in the loss of customers or pricing pressures. 3. INTERNATIONAL ACTIVITIES The Company's future growth rates and success are in-part dependent on continued growth and success in international markets. As is...